1937 Cord Phaeton

unknown to all but the most discerning collectors.
While names such as Lincoln,
Cady,Rolls Royce and Packard
have come down through the years
in only slightly different form,
came from the drafting table
of Gordon M. Buehrig.
It was originally submitted
to GM's legendary head of design Harley Earl,
who rejected the car
as too radical.
Errett Lobban Cord,
who'd revived the fortunes
of the ailing Auburn Automobile Company
with the thought that more was better,
thought it was just the thing
-- to the degree that the car,
when it was put into production,
bore his name.
At the November, 1935
New York Auto Show,
the Cord name was on everyone's lips,
and orders for the car poured
in faster than Cord could fill them,
to the extent that many frustrated customers
cancelled their orders.
In the car's two-year production run,
only 2,320 would be produced.
each of these makes pales in comparison
to the unique combination of
engineering prowess
wedded to stunning design
that was the hallmark of the Cord Phaeton.
At a time when even luxury manufacturers
like Packard were introducing cheaper,
more basic models,
Cord perversely bet the farm on the 812,
a car that would've been a brash statement
even in better economic times.

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